TEAM by Forbes: How a strategic team redefines impactful communication

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By Marta Peloche, Communication Project Manager of BELIEVERS.

Being TEAM by Forbes is neither a symbolic mention nor an aspirational label. It is recognition for teams that operate with a different logic: long-term vision, strategic rigor, and a real ability to drive transformation. In a context where communication is no longer just storytelling, being recognized by Forbes magazine in its highly coveted The Team by Forbes section means demonstrating impact, coherence, and sustained leadership over time.

This is where BELIEVERS. comes in, highlighted by Forbes (in its special Los Más Ricos issue, November 2025) as one of the teams redefining the paradigm of strategic communication.

What does it mean to be TEAM by Forbes in strategic communication?

TEAM by Forbes identifies organizations where the team is the main competitive asset. It does not reward one-off visibility, but rather the ability to build value from within: strategic thinking, informed decision-making, and consistent execution.

In strategic communication, this translates into teams that can:

  • Anticipate scenarios rather than react to trends.
  • Connect culture, business, and reputation.
  • Measure the real impact of messages on the organization and its environment.

BELIEVERS.: a strategic and creative communications consultancy specializing in innovation and positive impact

BELIEVERS. was founded on a clear premise: communication must operate as a structural business asset. Founded by Vanesa Peloche, the consultancy has developed its own methodology that integrates strategy, data, technology, and AI to support brands in building solid, coherent positioning.

Its approach understands communication as a “guardian” of corporate culture: measurable, scalable, and aligned with organizations’ real values. It is not only about saying things better, but about saying them from a truthful and sustainable place.

The team as a strategic asset: BELIEVERS.’ competitive advantage

What sets BELIEVERS. apart is the architecture of its team—a rare balance of strategic consulting, innovation, data analysis, and artificial intelligence engineering profiles.

This design makes it possible to approach each project with an end-to-end perspective:

  • Strategic creativity grounded in analytical insight.
  • Data-driven strategic PR decisions, not isolated intuition.
  • Activating collective talent to generate real change in organizational culture.

The team recognized by Forbes reflects this functional diversity, always working through collaboration and shared responsibility with brands.

Communication with real impact: from telling stories to transforming organizations

In today’s business context, communicating well is no longer enough. Strategic PR must transform, aligning narrative, behavior, and internal culture.

BELIEVERS. works with brands that understand communication as a lever for change:

  • Building narratives that are consistent with internal reality.
  • Alignment between leadership, culture, and reputation.
  • Creating tangible impact on people, teams, and stakeholders.

The result is narratives that are not imposed from the outside, but built from within.

Applied innovation: artificial intelligence, corporate culture, and impact measurement

BELIEVERS.’ commitment to innovation is operational, not rhetorical. In 2024, the firm was one of the women-led startups selected by the NEOTEC program, driving EVA, an AI-based culture as a service technology platform.

Its first module, DIVE, analyzes data from media monitoring tools to generate advanced insights on:

  • Reputation and message consistency.
  • The cultural impact of communication.
  • The evolution of narratives in key media outlets.

Technology at the service of strategy and culture—not the other way around.

TEAM by Forbes as the benchmark for new leadership in communication

Being TEAM by Forbes means proving that leadership is no longer measured solely by visibility, but by the ability to build teams that think, decide, and execute with impact.

In a sector undergoing a full transition, BELIEVERS does not follow trends—it creates them through applied innovation, actionable purpose, and a regenerative commitment to organizations and their environment.

Do you want to turn communication into a truly strategic asset in your organization?

At BELIEVERS. we work with teams that understand that culture, data, and technology are not talking points, but levers for transformation.

Let’s talk and explore how to design a communication strategy with measurable impact, aligned with your culture and ready for the future.