{"id":2887,"date":"2026-02-25T12:02:41","date_gmt":"2026-02-25T12:02:41","guid":{"rendered":"https:\/\/believers-hub.com\/pr-craftech-why-the-real-communication-revolution-is-not-in-the-prompt-but-in-the-criteria\/"},"modified":"2026-03-03T16:06:48","modified_gmt":"2026-03-03T16:06:48","slug":"pr-craftech-why-the-real-communication-revolution-is-not-in-the-prompt-but-in-the-criteria","status":"publish","type":"post","link":"https:\/\/believers-hub.com\/en\/pr-craftech-why-the-real-communication-revolution-is-not-in-the-prompt-but-in-the-criteria\/","title":{"rendered":"PR Craftech: Why the real communication revolution is not in the \u2018prompt\u2019, but in the criteria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2887\" class=\"elementor elementor-2887 elementor-2802\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b036842 cont-img-post e-con-full e-flex e-con e-parent\" data-id=\"6b036842\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;_ha_eqh_enable&quot;:false}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41ec261 elementor-widget elementor-widget-ha-post-title happy-addon ha-post-title\" data-id=\"41ec261\" data-element_type=\"widget\" data-widget_type=\"ha-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"ha-post-title elementor-size-default\">PR Craftech: Why the real communication revolution is not in the \u2018prompt\u2019, but in the criteria<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb63a8 elementor-widget elementor-widget-ha-post-info happy-addon ha-post-info\" data-id=\"5cb63a8\" data-element_type=\"widget\" data-widget_type=\"ha-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-inline-items ha-icon-list-items ha-post-info\">\n\t\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-74a9bd6 ha-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tFebruary 25, 2026\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-983424e ha-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t12:02 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de7052 elementor-widget elementor-widget-text-editor\" data-id=\"8de7052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>By Vanesa Peloche, CEO of BELIEVERS.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba684a0 e-con-full e-flex e-con e-child\" data-id=\"ba684a0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb66d3 elementor-widget elementor-widget-text-editor\" data-id=\"1fb66d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2803 alignleft\" src=\"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio-229x300.jpg\" alt=\"\" width=\"229\" height=\"300\" srcset=\"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio-229x300.jpg 229w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio-782x1024.jpg 782w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio-768x1006.jpg 768w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio-1172x1536.jpg 1172w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio-1563x2048.jpg 1563w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg 1890w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>BELIEVERS.<\/b><span style=\"font-weight: 400;\"> we understand that the communications consulting sector in Spain is undergoing an unprecedented metamorphosis. With 30% growth since 2020 and a reporting structure in which more than 54% of Communications Directors already report directly to the CEO, communication has moved beyond being a support function to become the architecture of trust. However, this new status faces a challenge that 80% of the sector already identifies as its top priority by 2028: integrating Artificial Intelligence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this context, the formula that defines our work has changed. Intuition or excellent writing is no longer enough. The new PR equation is:<\/span><\/p>\n<p><b>PR = People + (RAG \u00d7 LLM)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It may sound technical, but it is the answer to a market that demands moving beyond managing \u201cawareness\u201d and toward governing \u201calgorithmic reputation.\u201d Today, strategic communication is not only narrative; it is also data architecture and speed of analysis.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed15e8b e-con-full e-flex e-con e-child\" data-id=\"ed15e8b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b195f3e elementor-widget elementor-widget-text-editor\" data-id=\"b195f3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>From \u201cMachine Marketing\u201d to real visibility<\/b><\/h2>\n<p><b>We are living in the era of dual marketing.<\/b><span style=\"font-weight: 400;\"> Today, brands not only need to persuade human consumers; they also must learn to \u201cdialogue\u201d with the algorithms that mediate their visibility. It is estimated that a large share of traditional digital effort is now invisible to large language models. That\u2019s why at <\/span><b>BELIEVERS.<\/b><span style=\"font-weight: 400;\"> we believe the future of PR lies in mastering <\/span><b>AEO (Answer Engine Optimization)<\/b><span style=\"font-weight: 400;\">: ensuring that when a user asks an AI, our brand appears as the trusted source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To lead this shift, in 2024 we made a disruptive decision in our business model: to integrate a hybrid team where PR talent and tech talent work side by side. We are not siloed departments, <\/span><b>but a <\/b><b><i>craftech<\/i><\/b><b> structure where engineering translates our consulting vision<\/b><span style=\"font-weight: 400;\"> into agile methodologies that organize information so strategic thinking can rest on a scientific foundation.<\/span><\/p>\n<h2><b>EVA.: The first \u201cnon-human\u201d expert in corporate culture<\/b><\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba4c90 e-con-full e-flex e-con e-child\" data-id=\"4ba4c90\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f49e9 elementor-widget elementor-widget-image\" data-id=\"19f49e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1576\" height=\"516\" src=\"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/EVA.-Animacion-Logo-1.gif\" class=\"attachment-full size-full wp-image-2846\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351ed6a e-con-full e-flex e-con e-child\" data-id=\"351ed6a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc4c47 elementor-widget elementor-widget-text-editor\" data-id=\"3dc4c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a result of this evolution, in 2025 we brought <\/span><b>EVA.<\/b><span style=\"font-weight: 400;\"> into our team: the first <\/span><b><i>Culture as a Service (CaaS)<\/i><\/b><span style=\"font-weight: 400;\"> solution.<\/span><b> EVA.<\/b><span style=\"font-weight: 400;\"> is not an automation tool; it is an agentic intelligence designed to reverse how time is allocated.<\/span><\/p>\n<p><b>AI can optimize execution time by up to 62.5%.<\/b><span style=\"font-weight: 400;\"> That reclaimed time is what we return to the client in the form of real value: critical thinking, meaningful connections, and cultural vision. <\/span><b>Because even if technology handles synthesis (LLM) and structured context (RAG), judgment still is\u2014and always will be\u2014the domain of the human professional.<\/b><\/p>\n<\/p>\n<h2><b>From \u201coutputs\u201d to \u201coutcomes\u201d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We are leaving behind the stage in which communication was measured by <\/span><i><span style=\"font-weight: 400;\">clippings<\/span><\/i><span style=\"font-weight: 400;\"> or impressions, and entering the era of <\/span><i><span style=\"font-weight: 400;\">outcomes<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><b> cultural influence, brand coherence, and social relevance.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The combination of <\/span><b>LLM<\/b><span style=\"font-weight: 400;\"> (processing capacity) and <\/span><b>RAG<\/b><span style=\"font-weight: 400;\"> (proprietary context and internal data) doesn\u2019t create magic\u2014it creates <\/span><b>informed judgment<\/b><span style=\"font-weight: 400;\">. Thanks to this, we now see young professionals delivering strategic value from day one, because we\u2019ve given them the tools to understand the environment before offering an opinion about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>BELIEVERS.<\/b><span style=\"font-weight: 400;\">, our <\/span><b>craftech<\/b><span style=\"font-weight: 400;\"> philosophy defines us as artisans of strategy supported by the most advanced technology. Our mission is clear:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less mechanical execution, more strategic intelligence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less noise, more context.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less volume, more value.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The formula doesn\u2019t replace the essence of PR\u2014it amplifies it. Because, in the end, public relations are still relationships. The difference is that now at <\/span><b>BELIEVERS.<\/b><span style=\"font-weight: 400;\"> we have exponential capabilities to understand them, analyze them, and project them with a depth that was previously out of reach.<\/span><\/p>\n<p><b>WELCOME TO THE TEAM, EVA.!<\/b><span style=\"font-weight: 400;\"> If you\u2019d like to learn more about our craftech PR methodology and how we\u2019re redefining positive impact, we\u2019re at your disposal at believers@believers-hub.com<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-138d1c1 e-con-full e-flex e-con e-child\" data-id=\"138d1c1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-969289b elementor-widget elementor-widget-image\" data-id=\"969289b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Equipo-multidisciplinar-de-Believers-consultora-de-comunicacion-estrategica-basada-en-datos-tecnologia-y-cultura-scaled.jpg\" class=\"attachment-full size-full wp-image-2783\" alt=\"\" srcset=\"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Equipo-multidisciplinar-de-Believers-consultora-de-comunicacion-estrategica-basada-en-datos-tecnologia-y-cultura-scaled.jpg 2560w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Equipo-multidisciplinar-de-Believers-consultora-de-comunicacion-estrategica-basada-en-datos-tecnologia-y-cultura-300x200.jpg 300w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Equipo-multidisciplinar-de-Believers-consultora-de-comunicacion-estrategica-basada-en-datos-tecnologia-y-cultura-1024x683.jpg 1024w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Equipo-multidisciplinar-de-Believers-consultora-de-comunicacion-estrategica-basada-en-datos-tecnologia-y-cultura-768x512.jpg 768w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Equipo-multidisciplinar-de-Believers-consultora-de-comunicacion-estrategica-basada-en-datos-tecnologia-y-cultura-1536x1024.jpg 1536w, https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Equipo-multidisciplinar-de-Believers-consultora-de-comunicacion-estrategica-basada-en-datos-tecnologia-y-cultura-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f355c32 e-con-full e-flex e-con e-child\" data-id=\"f355c32\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-71c6d1e e-flex e-con-boxed e-con e-child\" data-id=\"71c6d1e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By Vanesa Peloche, CEO of BELIEVERS. At BELIEVERS. we understand that the communications consulting sector in Spain is undergoing an unprecedented metamorphosis. With 30% growth since 2020 and a reporting structure in which more than 54% of Communications Directors already report directly to the CEO, communication has moved beyond being a support function to become [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR Craftech: AI-powered and discerning communication | BELIEVERS.<\/title>\n<meta name=\"description\" content=\"BELIEVERS. combines AI, RAG and LLM with human judgment for strategic communication, AEO and algorithmic reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR Craftech: AI-powered and discerning communication | BELIEVERS.\" \/>\n<meta property=\"og:description\" content=\"BELIEVERS. combines AI, RAG and LLM with human judgment for strategic communication, AEO and algorithmic reputation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/\" \/>\n<meta property=\"og:site_name\" content=\"BELIEVERS.\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T12:02:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T16:06:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1890\" \/>\n\t<meta property=\"og:image:height\" content=\"2476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"martapeloche\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"martapeloche\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/\"},\"author\":{\"name\":\"martapeloche\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#\\\/schema\\\/person\\\/09749bc5726d73de819eb7dbcd163bf7\"},\"headline\":\"PR Craftech: Why the real communication revolution is not in the \u2018prompt\u2019, but in the criteria\",\"datePublished\":\"2026-02-25T12:02:41+00:00\",\"dateModified\":\"2026-03-03T16:06:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/\"},\"wordCount\":610,\"publisher\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/believers-hub.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/\",\"url\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/\",\"name\":\"PR Craftech: AI-powered and discerning communication | BELIEVERS.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/believers-hub.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg\",\"datePublished\":\"2026-02-25T12:02:41+00:00\",\"dateModified\":\"2026-03-03T16:06:48+00:00\",\"description\":\"BELIEVERS. combines AI, RAG and LLM with human judgment for strategic communication, AEO and algorithmic reputation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/believers-hub.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg\",\"contentUrl\":\"https:\\\/\\\/believers-hub.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg\",\"width\":1890,\"height\":2476},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/pr-craftech-comunicacion-con-ia-y-con-criterio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/believers-hub.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR Craftech: Why the real communication revolution is not in the \u2018prompt\u2019, but in the criteria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#website\",\"url\":\"https:\\\/\\\/believers-hub.com\\\/\",\"name\":\"BELIEVERS.\",\"description\":\"Consultora de comunicaci\u00f3n en sostenibilidad\",\"publisher\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/believers-hub.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#organization\",\"name\":\"BELIEVERS.\",\"url\":\"https:\\\/\\\/believers-hub.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/believers-hub.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-favicon_ok.png\",\"contentUrl\":\"https:\\\/\\\/believers-hub.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-favicon_ok.png\",\"width\":512,\"height\":512,\"caption\":\"BELIEVERS.\"},\"image\":{\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/believershub\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/believershub\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/believers-hub.com\\\/#\\\/schema\\\/person\\\/09749bc5726d73de819eb7dbcd163bf7\",\"name\":\"martapeloche\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08963df25edf2cebaab4dd3857af942bba3c09ca5c1918fd7c87bf71d383c146?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08963df25edf2cebaab4dd3857af942bba3c09ca5c1918fd7c87bf71d383c146?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08963df25edf2cebaab4dd3857af942bba3c09ca5c1918fd7c87bf71d383c146?s=96&d=mm&r=g\",\"caption\":\"martapeloche\"},\"url\":\"https:\\\/\\\/believers-hub.com\\\/en\\\/author\\\/martapeloche\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PR Craftech: AI-powered and discerning communication | BELIEVERS.","description":"BELIEVERS. combines AI, RAG and LLM with human judgment for strategic communication, AEO and algorithmic reputation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/","og_locale":"en_US","og_type":"article","og_title":"PR Craftech: AI-powered and discerning communication | BELIEVERS.","og_description":"BELIEVERS. combines AI, RAG and LLM with human judgment for strategic communication, AEO and algorithmic reputation.","og_url":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/","og_site_name":"BELIEVERS.","article_published_time":"2026-02-25T12:02:41+00:00","article_modified_time":"2026-03-03T16:06:48+00:00","og_image":[{"width":1890,"height":2476,"url":"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg","type":"image\/jpeg"}],"author":"martapeloche","twitter_card":"summary_large_image","twitter_misc":{"Written by":"martapeloche","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/#article","isPartOf":{"@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/"},"author":{"name":"martapeloche","@id":"https:\/\/believers-hub.com\/#\/schema\/person\/09749bc5726d73de819eb7dbcd163bf7"},"headline":"PR Craftech: Why the real communication revolution is not in the \u2018prompt\u2019, but in the criteria","datePublished":"2026-02-25T12:02:41+00:00","dateModified":"2026-03-03T16:06:48+00:00","mainEntityOfPage":{"@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/"},"wordCount":610,"publisher":{"@id":"https:\/\/believers-hub.com\/#organization"},"image":{"@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/#primaryimage"},"thumbnailUrl":"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg","articleSection":["Sin categorizar"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/","url":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/","name":"PR Craftech: AI-powered and discerning communication | BELIEVERS.","isPartOf":{"@id":"https:\/\/believers-hub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/#primaryimage"},"image":{"@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/#primaryimage"},"thumbnailUrl":"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg","datePublished":"2026-02-25T12:02:41+00:00","dateModified":"2026-03-03T16:06:48+00:00","description":"BELIEVERS. combines AI, RAG and LLM with human judgment for strategic communication, AEO and algorithmic reputation.","breadcrumb":{"@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/#primaryimage","url":"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg","contentUrl":"https:\/\/believers-hub.com\/wp-content\/uploads\/2026\/02\/Vanesa-Peloche-fundadora-y-CEO-BELIEVERS.-credito-SyX-Studio.jpg","width":1890,"height":2476},{"@type":"BreadcrumbList","@id":"https:\/\/believers-hub.com\/pr-craftech-comunicacion-con-ia-y-con-criterio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/believers-hub.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"PR Craftech: Why the real communication revolution is not in the \u2018prompt\u2019, but in the criteria"}]},{"@type":"WebSite","@id":"https:\/\/believers-hub.com\/#website","url":"https:\/\/believers-hub.com\/","name":"BELIEVERS.","description":"Consultora de comunicaci\u00f3n en sostenibilidad","publisher":{"@id":"https:\/\/believers-hub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/believers-hub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/believers-hub.com\/#organization","name":"BELIEVERS.","url":"https:\/\/believers-hub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/believers-hub.com\/#\/schema\/logo\/image\/","url":"https:\/\/believers-hub.com\/wp-content\/uploads\/2024\/01\/cropped-favicon_ok.png","contentUrl":"https:\/\/believers-hub.com\/wp-content\/uploads\/2024\/01\/cropped-favicon_ok.png","width":512,"height":512,"caption":"BELIEVERS."},"image":{"@id":"https:\/\/believers-hub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/believershub\/","https:\/\/www.linkedin.com\/company\/believershub\/"]},{"@type":"Person","@id":"https:\/\/believers-hub.com\/#\/schema\/person\/09749bc5726d73de819eb7dbcd163bf7","name":"martapeloche","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/08963df25edf2cebaab4dd3857af942bba3c09ca5c1918fd7c87bf71d383c146?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08963df25edf2cebaab4dd3857af942bba3c09ca5c1918fd7c87bf71d383c146?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08963df25edf2cebaab4dd3857af942bba3c09ca5c1918fd7c87bf71d383c146?s=96&d=mm&r=g","caption":"martapeloche"},"url":"https:\/\/believers-hub.com\/en\/author\/martapeloche\/"}]}},"_links":{"self":[{"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/posts\/2887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/comments?post=2887"}],"version-history":[{"count":1,"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/posts\/2887\/revisions"}],"predecessor-version":[{"id":2888,"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/posts\/2887\/revisions\/2888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/media\/2804"}],"wp:attachment":[{"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/media?parent=2887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/categories?post=2887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/believers-hub.com\/en\/wp-json\/wp\/v2\/tags?post=2887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}